Beyond Pay and Home Time: Why Culture Matters in Truck Driver Recruiting and Retention

When considering truck driver recruitment and retention, transportation company leaders are well known for focusing on the big two: Pay and home time. While those are the first considerations for a driver choosing a career home, what comes next is everything. Your company culture can make all the difference in successfully recruiting and retaining drivers.

So, what is culture and how do you build one that keeps blue-chip drivers behind the wheel of your trucks? Let’s take a look.