Generative Engine Optimization (GEO): The SEO of the Future Is Already Here

Remember the first time someone explained Search Engine Optimization (SEO) to you? Keywords, backlinks, metadata—oh my! Now fast-forward to 2025, where the digital landscape is evolving faster than you can say “ChatGPT.” Welcome to the age of Generative Engine Optimization (GEO)—where instead of optimizing for Google’s web crawler, you're optimizing for AI copilots, assistants, and chatbots that don’t just find answers… they generate them.

Let’s unpack this brave new world, and what it means for the transportation industry.