As the freight recession shows signs of ending, it's time for carriers to prepare for increased demand. Conversion’s Q3 Driver Recruiting and Retention Data Download with PDA revealed that company driver job postings have surged by 51% from April to September, signaling a potential upswing in freight activity. With this positive trend, ensuring your driver pipeline is ready for the upcoming demand is crucial.
If you pulled back on marketing and advertising during the freight slowdown, now is the time to prepare. As freight increases, the competition for drivers will intensify, which will, in turn, drive up costs. Here's how you can ensure your driver pipeline is ready: